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24.06.2019
the memories of a product manager
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We watch soccer. We often see the players - in a game that it is a religion-like already - making the sign of the christian cross. The Muslim players prostrate in front of the Heaven to the One who made possible the goal Soccer seems very rational. We think the good team always wins. But like life itself, we should believe in miracles. Rejected by Chelsea, Mo Sallah saw the end of his dream. He went on loan to Fiorentina, then Roma and finally Liverpool where his career was redeemed In the new culture of business startups, like soccer, there is a new religion where the position of God is vacant. Even more than soccer. So we have to borrow him from our ingrained traditions. Shall we invoke God in Business? Yes, we should, even we do it when no one sees us, as Harvard or Stanford or as highly regarded doctors This story appeared in Sacramento Bee, May 28, 2019 A twelve people physician private clinic in Paradise, California is completely destroyed in the deadliest fire on record. The homes of the 75% of the staff were burned to ashes, the clinic would not have resurfaced to life , if it had not been  ... for an extraordinary "God thing" that the doctor owner firmly believes was an answer to prayer The agony of driving out of town, on bumper to bumper traffic and gas stations with no electricity, while their homes were still burning is nothing compared to the sense of irreversible loss' Yes, the paradise clinic seemed lost forever. But an unexpected visit by the CEO of Blue Cross gave the Medical Group a gift (not a loan) of two million dollars with no strings attached. Adventist Health also offered a donation with no-strings-attached, so the payroll was covered ninety percent. It felt as lottery win The key moment is when Paradise Medical Group started a more modern facility with a stability to think beyond the two or three weeks ahead. The question is how we can make the best presence in both Chico and Paradise - the  cities are fifteen miles apart Here is the current website  Doctors praying The doctors are praying too. Rabbi Nachman of Breslov says When a person is sick, a monetary redemption is a pre-requisite of any cure. Only after the redemption has been made does the Torah give the doctor permission to cure. The ransom of a soul, is rooted in a kabbalistic worldview. As its name suggests, the custom parallels pidyon hashvuyim, the ransoming of captives. As Jews must ransom fellow Jews who have fallen into captivity, so we sometimes feel that we must ransom our souls, when we feel that they are held captive by misfortune. How to bring God on our side From an older paper by John Butnam from HBS What is my purpose? The more you want to help others, the greater the influence you will have. Tell a story on how you use your idea. A story people love and stirs sentiments How can people put my idea into practice?  The more people use an idea, the more they will believe in it.  All the most successful idea entrepreneurs stand on the shoulders of giants, and usually say so. In fact, it’s important you don’t try to own your idea. When you give as much of it away as you can, people will be more — not less — likely to credit you.
07.06.2019
the memories of a product manager
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You have a product or a service. You want to sell it and make some money from it. Then you make people say "I want it, I want it" You sell it like hot cakes. This is not achieved with technical details, but with stories D.H. Lawrence style D.H. Lawrence is a writer, a son of a miner and author of an "obscene" book prohibited  from  publication since 1928 to 1960.  As D.H. Lawrence died in 1930, the trial in 1960 in England was lead by Penguin books. They made immediately three million dollars, a colossal amount at the time  "Who needs a hobby like tennis or philately?/I've got a hobby: rereading Lady Chatterley" Lawrence was not a pornographer, but one of the greatest writer of 20th century. This is what he says  I like relativity and quantum theories,  because I don't understand them  and they made me feel as if space shifted  about like a swan that can't settle,   refusing to sit still and be measured; as if the atom were an impulsive thing always changing its mind  D.H Lawrence, quoted from professor Leon Lederman , Nobel Prize and director at Fermi Labs.  It is this "I don't understand them" that generates the further progress. Lady Chatterley is a profound book. The sacred task of the artist is "to absorb the knowledge  of the sciences and assimilate it to humans needs, color it with human passions, transform it into the blood and bone of human nature". At Harvard 1987 commencement ceremonies, of twenty-three  graduate randomly selected, only two could answer why is hotter in summer than in winter. Ahrono Associates offers unique blog writing services
09.05.2019
the memories of a product manager
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Technavio The global edge computing market size will grow by USD 5.74 billion during 2019-2023 Where are those billions? How can I grab them? No supplier covers all market segments ·         Market segmentation by end-user ·         Comparison by end-user ·         Industrial manufacturing - Market size and forecast 2018-2023 ·         Telecom - Market size and forecast 2018-2023 ·         Mobility - Market size and forecast 2018-2023 ·         Government - Market size and forecast 2018-2023 ·         Retail - Market size and forecast 2018-2023 ·         Healthcare - Market size and forecast 2018-2023 ·         Finance - Market size and forecast 2018-2023 ·         Other end-users - Market size and forecast 2018-2023 ·         Market opportunity by end-user No supplier for now covers every market segmentation in all geographies ·         Geographic segmentation ·         Geographic comparison ·         Americas - Market size and forecast 2018-2023 ·         EMEA - Market size and forecast 2018-2023 ·         APAC - Market size and forecast 2018-2023 ·         Key leading countries ·         Market opportunity The Technavio info-graph looks like that It is beautiful to look at and rather useless in practice. Because the market research quantification is imprecise.  They told us in Berkeley Haas to create tangible number by listing 20 to 30 customers and estimate the revenue potential. We focus on the market segments with low fruits hanging. In such an agglomerated market, I learned the secret   - Breakthrough (high risk, high reward),   - Platform (commonality e.g  customer experience, or processor type)   - Derivative (changes to existing products) (lowest risk) Most people do only Derivative (product update) The paragraphs above summarize the new mantra in Product Management. The free thinking of Berkeley says we have to liberate ourselves from the chains of numerical ROI and forecasts.  Financial numerical decision makers do not work in Breakthroughs, Companies should change the culture and invest more in breakthroughs than in the past. Their reliance on  say, 70% Derivative, 25% Platforms and 5% Breakthroughs will not lead to real competitiveness, real differentiation, particularly when engineers are available not only in US, but in Lithuania, Czech Republic, and the entire Asia. We asked how the hell to get approval without financial goals approved in large companies. My feeling was, this: guys you do your beans accounting and get ideas, but do NOT become the slaves of those things. Make abstraction of their existence, think, and then later, when you know better do again for orientations some analysis. Other market studies Gran View Research estimates 3.24 billion USD in 2025 which is nearly half the Technavio estimate.But in global market studies, what does it matter? 2.50 billion USD plus or minus? It sounds like joke, but it is not. Because we did not identify yet what pains we alleviate in edge computing, and what the customers want, we do not know the demand The largest segments are Manufacturing, Energy and Utilities. IT and Telecom account only for 25% of the total. The moral of the story is... That whereas the market studies are useful, are not real life businesses We have to estimate our own reachable market (this is not a forecast) Silicon Valley was built by breakthrough high risks concepts We have to liberate ourselves from the chains of numerical ROI and forecasts Ahrono Asociates
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