How we operate

• Contracts are for a minimum of three months and a minimum of 12 hours per week
• We produce a clear Statement of Work (SOW)
• We work on empathy and it is important that we strike the right chemistry
• We enjoy the success of our customers
• We like underdogs  from 2 to 100,000 employees

Excerpts from Miha Ahronovitz Interview

Q: What you specifically do?

A: People think a consulting company on Silicon Valley which does not do coding, must do marketing or sales or both. We do that too, but we have a holistic mission. We pay attention to the product portfolio and to the people who make them. The product ideas must be tested. We are on the look for the intuitive entrepreneurs, like Steve Jobs. There are many, if you read his biography, but none have usually power of decision making. Their influence is key to make a success. We recommend  the minimal set of features that meet the goals within the budget and advocate against product cannibalization at higher levels.

Q: How do you charge for your services?

A: We charge consulting  fees and / or a contingency fee on results which can be in the form of equity. One question I  ask my customers often,  is how much  they think their company is worth. They usually undervalue themselves by a factor of five to ten . So if  the customer says "I guess my company will be $10M in three years", we may look a bit closely and decide they can have a $100M potential valuation. All action items from now on are filtered.  Does action item B lead to a 100M valuation in three years? Yes, we do it. If not, we don't. Valuations are inspirational, once we believe in them

Q: How would you describe an ideal customer?

A:It is a customer who inspires me through empathy. In simple words, we sense in-sync whether when we are happy or unhappy. The type of work we do leads to extraordinary results, these will not happen unless there is a chemistry among ourselves.  Great customers breed good consultants