"The instinct cannot be expressed in terms of intelligence, nor, consequently, can it be analyzed"

Henry  Bergson, French philosopher

The Hook Model

Habit-forming companies link their services to the users’ daily routines and emotions. Developped by Nir Eyal, the Hook model describes an experience designed to connect the user's problem to a solution frequently enough to form a habit.

Fogg Behavior Model

B.J. Fogg presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents. The FBM asserts that for a person to perform a target behavior, she must (1) be sufficiently motivated, (2) have the ability to perform the behavior, and (3) be triggered to perform the behavior. These three factors must occur at the same moment, else the behavior will not happen.  The FBM also helps teams work together efficiently because this model gives people a shared way of thinking about behavior change.

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