Breakthrough Portfolio

The Breakthrough Portfolio

The product portfolio definitions are

  • Breakthrough products. High risk extremely hard rewards. Think Google, Android, Windows
  • Platform products. Medium risk medium reward. Think me-too office apps
  • Derivative products. Low risk and low reward. New version releases of the same product 


We have to liberate ourselves from the chains of  ROI's  and forecasts. Financial numerical decision makers do not work in Breakthroughs. Companies should change the culture and invest more in breakthroughs than in the past. Derivative products will not lead to real competitiveness, real differentiation, particularly when engineers who learned how to code impeccably are all over the planet


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